Personalization is so 2018.

Is my phone listening to me?

It turns out that the search query is far more common than people initially thought. Looking at search queries for the number of inquiries related to if devices and search platforms were listening to conversations show us exciting insights into what consumers think is happening with remarketing strategies:

Customers are no longer surprised as personalized, handpicked offers that find their way to their phones and emails just as they begin to consider buying a product. Marketing as a field has evolved in real-time, and 'personalization fever' is now as old as the dinosaur. While it is essential to employ these methods, it is also imperative that companies catch up with how users perceive these shifts in marketing trends. As surprising as it sounds to most users, it isn't a human listening to conversations. Sadly, the average marketing team is far too grievously underfunded to be listening in - so how are users still receiving timely prompts? Just a little dose of smart automation.

With over 65+ social media platforms and thousands of digital customer interactions happening daily, automation was always the next step in evolving the marketing process.

With automation, brands can instantly create campaigns, accumulate leads, nurture them, and qualify leads with great ease and higher accuracy. For brands that are going global and also hyperlocal at a breakneck pace, keeping a conversation flowing can be one of the most complicated aspects of developing a seamless user flow.

This blog lets us look at some of the essential automation you can do with your online strategy to increase engagement without breaking the bank on intrusive technologies or investing in a ridiculously large team:  

Emailers to welcome new signups and initiate healthy conversations

Email remains the top source of marketing and lead generation despite hundreds of social media platforms. Email CTAs on average, have better chances of getting clicked rather than on social media and other platforms. Email Marketing has made onboarding new users onto digital platforms and apps much more straightforward. A one-time-setup is all that is needed to keep this running until a change is necessary.

Though 90% of visitors on your site will not buy your product or service immediately, they are high-intent customers on the lookout. A welcome email sets the tone right with your new customer, and the correct messaging definitely helps. A good example is Airbnb and how their welcome email is focused on their offerings and welcomes them to a community.

A welcome email is another way you can introduce your product and features better along with its use cases. Communication of future updates becomes more accessible by measuring engagement on the emails sent previously—constant touchpoints with customers and updates help increase product or service usage. Emails have also been the single source of acquiring honest customer feedback. Customer retention has always been the holy grail for any organization, and they go to great lengths to reduce customer churn rates.

A simple technique that has proven to be of significant advantage in customer retention is an automated email informing expiry. Action-defined notifications, coupled with sending simple mailers for birthdays, anniversaries, and other important dates for your customers, helps gain better customer retention for a more extended period. Emails are also a great source of content distribution that can nurture cold leads into conversions. Blogs, case studies, success stories, and brand values are relevant while communicating with your customers.

Without automation, it is impossible to think of a cost-effective way to reach hundreds of customers, onboard them, nurture leads, and enrich your healthy customer journey.

Driving social media with automation

Every internet user has more than five social media platforms on average, spending a significant amount of time. With over 160 social media platforms, maintaining an organizations' presence on around 6 to 8 platforms can get exhausting. With automating social media, you can define how you handle distribution while channeling your focus on growth.

Instead of sharing the same message on all platforms, which can get annoying for users, automation can help with apt messaging for different platforms. Trigger Automation has been conquering the online market, automatically publishing posts when triggered by certain events. Now instead of setting up hundreds of google calendar reminders, logging into six different social media platforms, identifying best times or days to post, and feeling stressed, you can automate your entire social media marketing strategy to a single click.

Automation helps in creating better content strategies and a well-planned content calendar that is hassle-free. Now marketing teams can make better engagement with different content types like audio, video, images, quizzes, and full-length articles based on platform types. Some tools can automate and identify users from social media platforms with high intent or inclination towards your offering. You can also have the upper hand on curating better content that reflects your ethos while making sure that this content undergoes a healthy recycling process to get the maximum reach. Most content gets published once and is lost before half of your potential customers even see it. With automation, you can create different resources that redirect your audience to the nurturing content and convert them to leads. Marketing teams powered with automation can now spend their time on more handheld, personalized responses to potential customers to build a healthy social media brand presence.  

Dynamic On page automation and optimization

Websites are often the first touch-base for visitors who come in from a direct google search. The content on the page and its ease of understanding and readability is linked to your website's bounce rate. However, using the same home page to rank for all keywords that correspond to your offerings is not the best strategy; this is where creating easy and quick landing pages comes to play. Whereas using readymade templates to create separate landing pages for specific keywords can help make your content stronger. These quick to use landing pages are also vital in creating touchpoints for your marketing campaigns. Conducting A/B tests are way faster, and powerful analytics can help us course-correct easier while the campaign runs.

Organizations do not need to stick to the same home page for months but can change based on their campaigns and growth needs. Many organizations' survival depends on how fast they get to test out different ideas and how fast they can recover from bad ones. What looks as dangerous as changing wheels on a moving car is now made as comfortable as your morning coffee, thanks to automation and powerful analytics.

Landing page automation is a three-step process. The first step is to find a landing page builder with the best templates for your existing design layout and build a page. The second step is to integrate your landing page with your marketing automation platform. This integration helps in receiving information from the landing page to your marketing platforms. The third step is to closely monitor weekly analytics and A/B test different content and copy to bring it to the desired level.

Modern marketing is time-consuming and expensive. Hence, it becomes of utmost importance that the process is automated to minimize time and money.